Category Archives: Market

Roberto Medrano

API Promotion in the Growing Competitive Sphere

In the early days of API promotion, there was mostly a simple release-and-sit-back approach taken by most enterprise-level businesses seeking to put their product into the hands of the waiting public. As niches saturate, the public is still waiting but now there are so many competitive products rushing to fill their hands that active promotion… Continue reading →

Roberto Medrano

The Coming Role of API in Mobile Marketing

When you consider what is happening in retail sales and information exchange in the tech world, this will probably be known as the Age of Interconnectedness. Given the preeminence of the application programming interface (API) in allowing the disparate languages that direct these programs to understand each other and relate the results to the end-user.… Continue reading →

Roberto Medrano

The Importance of APIs for Social Media

It’s no secret that shortly after search engine optimization took the world of online advertising by storm, the elements that would someday catapult social media up to share the same sphere of popularity took root, as web developers and web surfers alike began to organize forums and newsgroups online to promulgate shared interests. Today, this… Continue reading →

Roberto Medrano

RESTing Easy – Securing the Most Popular API Delivery Platform

More often than not, with simplicity comes greater risk. Making platforms more user-friendly tends to make them more easily compromised by system breaches, by virtue of the fact that there are more elements instituted – precisely to make an interface more readily embraced by a wider network – through which attacks can occur or software/hardware… Continue reading →

Roberto Medrano

Future Trends of Popularizing API Use

Things are always obvious in retrospect. This mantra applies just as much to the emergence of the enterprise of application program interface (API) from the exclusive use of specialists in the B2B arena to their widespread public consumption. Granted, the results of APIs have always been accessible to the public-at-large.  However, the current dynamic utility… Continue reading →

Roberto Medrano

Best Practices for Socializing Your API

It used to be that companies employing the website visibility tactic of search engine optimization (SEO) could allow this to form the entirety of their online marketing strategy. Targeted visitors would come pouring into their site just based on the keywords. Even in the early days of the most popular application programming interfaces (APIs) –… Continue reading →

Roberto Medrano

APIs for B2B Integration

APIs are precisely the long-missing bridge in facilitating B2B interaction, addressing businesses that generally haven’t thought about their respective capacities for interfacing when they’re in production. This makes any future, mutually beneficial liaisons that much more difficult to execute. APIs lowers these technical barriers, allowing businesses to collaborate effectively in the interests of their now… Continue reading →

Roberto Medrano

Building a Good Application User Interface

For the average business, building an Application User Interface today has more advantages than ever, and is worth the investment in time and resources.  The current landscape is generously accepting of APIs as a necessity for a business to maximize its interaction with the public upon which it depends, given the emergence of so many… Continue reading →

Roberto Medrano

APIs and the Massive Migration

With the massive migration to the mobile platform, increasingly widening net of social media, and the blooming use of the cloud by most businesses, it can be tempting to think that enterprise API development and management will herald a whole new set of rules for the companies of today and tomorrow. The potentially dynamic universes… Continue reading →

Roberto Medrano

The Art of Building a Developer Community around Your APIs

The proliferation of APIs is a sign of the tech times, with many companies just starting to understand their power in the wake of both the social media explosion and the inroads that mobile marketing are making into the consumer sphere. For the business person who’s just coming onto this burgeoning scene, it’s certainly not… Continue reading →

Roberto Medrano

Part 3: SOA for the Cloud – Is This Nirvana?

The better part of my May and June was spent travelling to industry conferences and meeting some incredibly smart customers, partner, and analysts at #gartnerAADI, #gartnerEA, #gluecon, #RedHatSummit and #CloudExpo, and the primary topic was cloud computing. I heard so much about cost savings, ease of implementation, improving agility and all the other aspects of… Continue reading →

Roberto Medrano

Developing an API Strategy

Like any product, creating a solid piece of software requires a lot of people focusing on doing what they’re really good at. Product managers focus on what the market wants and builds a list of requirements to deliver on that; developers create the product, refine it, add requirements and ensure it’s stable; a marketing team… Continue reading →

Roberto Medrano

API Management – With a Little Help From Our Friends

We’ve been actively encouraging our stakeholders to take advantage of our API Management Platform to develop APIs and initiate an evolution in their applications that will enable them to become successful by capitalizing on existing assets. One of the things we’ve tried to communicate is the fact that API development can be relatively easy, even when done… Continue reading →

Roberto Medrano

The Evolution of APIs

Discussions about APIs have changed significantly during the past 10 years. I can remember talking with developers many years ago about very esoteric aspects of routines and data structures and it was all very, well, geeky. But at the same time, there was so much enthusiasm as Web APIs became more common, because to those… Continue reading →

Roberto Medrano

Instagram and the API Economy

Facebook’s billion dollar acquisition of Instagram is being touted as the harbinger of a major shift in computing from the desktop to mobile devices. It’s evident that mobile apps are the driving increasingly significant amounts of ecommerce, content, entertainment and other types of Web activity. Perhaps a more important aspect of this, if a less… Continue reading →

kinlane

Thinking of Sponsoring a Hackathon?

Hackathons were a growing trend in the API space in 2011, and 2012 is shaping up to be a year of explosive growth around hackathons. For those that are new to the hackathon space, these events are not intended to perform illegal activities around computer networks. Software developers widely see hacking as a quick and… Continue reading →

kinlane

The Next Frontier for API Growth is Automobiles

The Internet is widely understood to be about web pages made up of HTML in which humans search, browse and consume via their desktops and laptop computers using their favorite browser. Quickly other pioneers like Salesforce, Amazon, eBay, Twitter, Facebook and Google showed us another dimension of the Internet accessible via the same architecture as… Continue reading →

Alistair Farquharson

Moving Beyond the Acronym

Today’s concept of API is at once too broad and too narrow. Developers tend to take the acronym literally, seeing it specifically as a programming interface designed to be used by another application. Meanwhile, business decision-makers view APIs as some cutting-edge technology that will make their businesses run better, improve the customer experience or maybe… Continue reading →

Alistair Farquharson

In with the Old, in with the New

With the release of API Management product, SOA Software is now in the API business. With this blog, I’ll cover issues that go along with API management, such as security, mobile strategies, virtualization, policies, and the state of the API market. But first, let’s talk about the elephant in the room. We acknowledge that not… Continue reading →