Why We Changed Our Name and What It Means For Our Business and Yours
One of the best things about working here is the collaborative nature of our team. We throw around ideas, critique each other’s suggestions, and ultimately arrive at some pretty smart decisions through a combination of talking, illustrating, venting, analysis, logic, and insane amount of passion and conviction. And yes, there’s a lot of caffeine fueling all of that.
This style of working – thoughtful, insightful, respectful – has given us the freedom and courage to make important changes to our products and in the technology we believe in. By the same token, we have wonderful customers who work in partnership with us to help us understand how their markets are evolving and allow us to serve them better through our innovative technology. Our ability to engage, react and predict has served us incredibly well.
Over the past few years, we have enhanced our focus on Web services and SOA to APIs, cloud integration, API security and microservices. We have been nimble and quick to address industry needs, and in so doing have demonstrated product and market leadership. This has been validated with recognition from Forrester, from industry thought leaders, and most importantly by our customers, who have helped us achieve nice growth. We are in a great place, but we’re never happy with where we ARE; we are always aiming for where we want to BE. To give the proper attention to the company we are now, and how we want to evolve going forward, we have made the decision to change our name; we are Akana now.
What does this mean? Well, in a huge sea of software vendors, it means that we have designed a leading strategy for all things related to how run your digital business. We chose the name Akana because of its open interpretation. For us, Akana means the convergence of of SOA, DevOps, APIs, microservices, and more. Although, Service Oriented Architecture remains a solid foundation for enterprises, the name Akana represents the various capabilities we will continue to offer our clients as new platforms continue to emerge. Akana will still innovate and allow us to help our customers excel and perform better than their competition. Our new name gives us a new identity freeing us from a specific paradigm. We look forward to continue to lead in what is normally a winding, meandering array of niche providers.
First off, for organizations that have SOA initiatives, you will be able to manage your SOA portfolios with Akana. Second, we have expanded our offerings to include:
Developer Engagement – an API portal to publish and document APIs and engage developers
- API Gateway – a high-performance, secure API Gateway that combines the mediation, orchestration, and connectivity capabilities of a lightweight ESB with the performance and security of a traditional proxy style Gateway.
- Lifecycle Management – enables enterprises to effectively collaborate between business, developers and IT operations, resulting in rapid development and deployment cycles while increasing reliability, stability and availability of their APIs and supporting assets.
- Analytics – a flexible analytics platform that provides dashboards for business analytics, service level analytics and operational analytics.
As a leader in these areas, our customers and partners know that they can count on us to enable comprehensive platform capabilities around service discovery, enforcement and implementation of security, scaling, routing, and auditing policies, which will give them the ability to define, version, scale, secure, and manage their microservices on their chosen containerization platform.
In our press release today we explained it in a very descriptive way. We referred to how we provide “digital glue”, which is precisely the way we think when we strategize our product direction. To be an effective enterprise, to deliver value and advantage to your customers, requires the interaction among an always-growing ecosystem of partners and digital value-chains and the tools and services we provide enable you to create this for your digital enterprise.
As Akana, our focus is on providing you with the tools to build, manage, secure, analyze and prosper in a way that leverages the power of APIs and microservices to get your data where it can be useful and to take advantage of others’ data that will help your own end-users. Akana is all about that “digital glue” that flexibly solidifies all of your business and technology goals. It is what gives you the greatest advantage through smart, innovative digital channels.
Internally, the energy level is incredibly high. We did not enter lightly into the decision to re-brand; our entire company is behind this change because we are committed to the direction in which we are headed. Read the press release. Akana is the same team that has been delivering the market’s best products for years, but our focus is renewed and we are re-charged. Akana is a new journey that we’ll take together and we’re so happy to be on board with you. www.akana.com